A campaign built to introduce TradeMutt into the agriculture space.

 
 

Centred around a hero video and supported by campaign photography, the project focused on creating something grounded, authentic, and true to the people it speaks to.

In partnership with Zoe Carter, the launch connects the new collection to an audience already living and working in the industry — blending credibility with reach.

 
A man standing next to a dirt bike in a grassy outdoor area at sunset, wearing casual clothes, a cap, sunglasses, and a backpack.
Close-up of a woman in colorful western-style shirt and cowboy hat, with a brown leather holster on her chest, outdoors at sunset.
A man wearing a yellow safety vest with reflective strips and a colorful, patterned shirt underneath. He is looking upward and slightly to the side, wearing a black and brown cap and a black watch.
A woman wearing a cowboy hat, sunglasses, and a colorful shirt rides a brown and white horse on a dirt track with two men watching from behind a white fence.
Three people standing on a balcony during sunset, holding mugs and having a conversation. The view shows a grassy field with trees in the background.
Group of five people sitting around a campfire, smiling and talking, with some wearing cowboy hats, in an outdoor setting during sunset or dusk.
Young woman wearing a large brown hat, sunglasses on the hat, and a colorful cowboy shirt, smiling outdoors.
An elderly man and woman sitting outdoors near a campfire during the evening. The man wears a cowboy hat and a light denim shirt, while the woman wears glasses, a brown cap, and a dark shirt. The woman holds a drink and they both look thoughtful.
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